Springbok sensation receives epic welcome to Roc Nation Sports
By Rugby Onslaught

Springbok sensation receives epic welcome to Roc Nation Sports

Springboks rising star Aphelele Fassi has been welcomed to Jay-Z’s Roc Nation Sports by football star Kevin de Bruyne.

A video was shared on social media of the Manchester City and Belgium star welcoming 23-year-old to the “Roc Nation Family,” with a highlights video of the South African.

Fassi becomes the sixth rugby player to join the organisation, which already has his teammates Cheslin Kolbe, Sbu Nkosi, Springboks captain Siya Kolisi and former Springbok Tendai Mtawarira, as well as England’s Maro Itoje.

Fassi made his Springboks debut against Georgia in July, and though he played no part in the series against the British & Irish Lions, he gave a glimpse of what is in store for South Africa over the coming years with his try-scoring performance against Argentina in the opening game of the Rugby Championship. The world started to take note of what the young Springbok is capable of, and he clearly caught Roc Nation’s eye.

This is how Roc Nation Sports describes itself on its website: “Roc Nation Sports, a sub-division of Roc Nation, launched in spring 2013. Founder Shawn “JAY-Z” Carter’s love of sports led to the natural formation of Roc Nation Sports, supporting athletes in the same way Roc Nation has been working alongside and advocating for artists in the music industry for years. Roc Nation Sports focuses on elevating athletes’ careers on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations, and brand strategy.”