The Lions have just released the new shirt for the 2021 South Africa Tour – Live Reaction
The British & Irish Lions have today released their new shirt for the upcoming tour of South Africa in 2021. There has been a lot of reaction to the new kit already.
Canterbury are the primary sponsors for the shirt and it actually looks brilliant!
The new shirt was launched at 9am on Thursday!
😍
Do we need to say anything else? pic.twitter.com/ZqURfnm01e
— British & Irish Lions (@lionsofficial) October 28, 2020
The reaction to the new kit has been overwhelmingly positive.
Nice shirt that, shame it’s not Adidas though. I wonder if it’ll become infamous as the shirt for the tour that never happened? Let’s hope not! 🤞🏻 https://t.co/OFuJxLlLHv
— Ian Price (@goatteeboy) October 28, 2020
I love the look of the new British and Irish lions Rugby union shirt I must get my hands on one pic.twitter.com/X4SZl7xyvt
— Simon (@CopithorneSimon) October 28, 2020
Nice slick design, Lions jersey’s very rarely are poor in fairness!👌
Just a heavy £75 price tag….replica jerseys just keep going up & up. 💸
— Michael Bulpitt (@mbulpitt87) October 28, 2020
To help launch the kit, Canterbury enlisted the help of players and staff at Moseley Rugby Club to create a series of striking images. The Birmingham-based club was chosen as it is one of the oldest Lions Origin Clubs – an initiative which honours teams who have developed Lions players and allows them to proudly wear a celebratory badge on their kits – having first produced Lion #50, Fred Byrne, who toured South Africa in 1896.
Today’s announcement also kicks off Canterbury’s #MadeFromAll campaign which celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland. As part of the campaign, over the coming weeks and months Canterbury will release a series of videos which showcases rugby players from across the four home unions and explores the impact that rugby and the rugby community has had on their lives.
