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Exeter Chiefs double down on Native American branding with controversial new kit release
By Rugby Onslaught

Exeter Chiefs double down on Native American branding with controversial new kit release

Groups have decided to go after Exeter Chiefs after they released their new rugby kit for the 2020/2021 season which has doubled down on Native American branding.

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The Devon-side released their three brand new kits this week, one in yellow, one in black and a final one in their iconic white home kit.

The away kit has large Chieftain Mascots on their kit, which will no doubt anger many of the public who asked for the Chieftain badges to be removed from the club for cultural appropriation.

Here is the way the club released the new kit.

Many rugby fans instantly called out the club for using the same branding and increasing its presence on the kit. The club removed their mascot after an inquiry into the kit.

The group called for a further review of the kit after the Chieftains logo was seen largely on the kit.

Exeter appear to have no plans to change their branding, and if anything it looks like they are doing everything they can to go against any plans to pull it back.

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